In an extraordinary achievement for Scottish football, Celtic FC has catapulted into the elite circle of the top 20 football clubs worldwide in terms of shirt sales for the year 2023. This remarkable feat is not just a testament to the club’s massive fanbase but also highlights the successful merchandise partnership with Adidas. Celtic’s inclusion in this prestigious list marks a milestone, showcasing the club’s global appeal and the thriving relationship with its kit manufacturer.
Celtic’s journey to the top echelons of global merchandise sales has been nothing short of spectacular. With €34 million in shirt sales, the club has outperformed numerous football giants and has become the only Scottish club to make it to the list. [ESPN]
Since the inception of their partnership in 2020, Adidas and Celtic have set new standards in football merchandise, blending innovative designs with the club’s rich heritage. The 2023 milestone is perhaps the best testament to what has been described as Celtic’s most fruitful merchandise partnership.
Celtic finds itself in illustrious company, rubbing shoulders with football’s elite in the merchandise sales league. The list is topped by Barcelona, with sales amounting to €179 million, followed closely by Real Madrid and Bayern Munich. Notably, Celtic’s inclusion signifies its status not just within Scottish football but on the global stage, being among renowned clubs from the Premier League, Bundesliga, Serie A, and beyond.
The bhoys’ significant achievement underscores the club’s position as having the largest fanbase in Scotland,. The iconic green and white hoops have become more than just a team uniform; they are a symbol of pride and history that fans around the world recognise.
The mutual benefits from this collaboration between Adidas and Celtic have been evident, raising anticipation about the potential renewal of their agreement. Although there has been no news on that front as of yet.
