Celtic’s latest unveiling of their Origins top appears to have not struck the chord they might have hoped for with their fan base.
Despite a massive promotional push on social media, with 10 tweets including retweets since its release 36 hours ago, the reaction among supporters suggests the new collection has not captured the mood or imagination as intended. In fact, the push of the new collection has been considered over the top by many.
The club’s attempt to celebrate its heritage with the Origins top comes at a time when fans have already made significant financial commitments to supporting the team through the purchase of training gear, home, away, and third tops, along with a special anniversary kit commemorating the Hoops. Not to mention the Adidas trainers that were throughout out and the actual costs of watching Celtic every other week.
This latest addition to the merchandise roster seems to be a step too far for many, particularly amid concerns over how the club is reinvesting revenue generated from such sales back into the playing squad.
